Welcome to Popu Marketing! Your privacy is important to us. It is our policy to respect your privacy regarding any information we may collect from you across our website, popu.cc, and other sites we own and operate. This Privacy Policy describes the policies and procedures of Popu marketing. (“Popu”, “we” or “us”) for the collection, use, security and disclosure of personal information about you. It also describes your choices regarding use, access, deletion, and correction of your personal information. This Privacy Policy does not apply to the practices of other businesses that Popu does not own or control, including other companies’ websites, services and applications (“Third Party Services”) that you can access through the Services or to individuals that Popu does not manage or employ. We cannot take responsibility for the content or privacy policies of Third Party Services. We encourage you to review the privacy policies of any Third Party Services you access or use.
Information We Collect: When you create an Account, we may collect personal information from you, such as your name, phone number, company name, industry, job title, company size, email address, and sign-in information. If you create an Account using your login information from a third-party account, such as Google, Facebook, Apple, or Twitter, we will access and collect the personal information about you that the third-party account provides (which is based on your privacy settings with the third-party account), so that you can log into your Account with us. We use your contact information to send you information about our Services and communicate with you about your Account, your activities on our Site and Services and policy changes. You may unsubscribe from receiving certain types of these messages through your Account settings, although Popu reserves the right to contact you when we believe it is necessary, such as for administrative and account management purposes. Some features of the Services allow registered users to provide their own content to the Services, such as written descriptions of URLs, comments, images and video. Unless you request deletion of your personal information as described in this Privacy Policy, all content submitted by you to the Services may be retained by Popu, even after you terminate your Account and may continue to be shared by third parties, as described in this Privacy Policy.
One feature of the Services is the ability to create shortened uniform resource locators (URLs) of websites (“Popu Links”). When you create a Popu Link, We collects and stores both the original URL and the shortened URL and, if you are logged in to your Account, we will associate that information with your Account. Popu also collects and stores your IP address, your geolocation data (which we derive from your IP address), the time and date on which you shortened the original URL, and if you share a Popu Link on a social networking platform, the name of the platform and your username on that platform.
Popu automatically collects personal information about the interaction (such as clicks or views) with every Popu Link created through the Services (either our bit.ly links or one of our branded domains) on a third-party website. This information includes, but is not limited to: (i) the IP address and location derived from the IP address; (ii) internet or other electronic network activity information like the referring websites or services; (iii) the time and date of each access; (iv) device settings, such as browser type, operating system, and language; (v) cookies, as described below, and mobile advertising identifiers and (v) information about sharing of the Popu Link on Third Party Services (collectively, “Popu Link Metrics”). As described in this policy, we use Popu Link Metrics to provide the Services, to understand and analyze how our Services are used and to identify trends, and to detect, deter and prevent malicious, fraudulent or unlawful activity. Please see the “Information We May Share” section of this Privacy Policy for a description of how we may share information we collect when you create, view or interact with Popu Links. When you visit the Site, we automatically collect (i) your IP address and location derived from the IP address; (ii) internet or other electronic network activity information, like the referring websites or services; (iii) the time and date of each access; (iv) device settings, such as browser type, operating system, and language; and (v) cookie information. This type of data enables us and third parties authorized by us to figure out how often individuals use parts of the Site so that we can analyze and improve them.
Cookies on the website and analytics. Cookie files (cookies) are short infos in the form of short text files sent by the server and saved on the Website visitor’s side (e.g. on the computer or laptop hard disk or the smartphone memory card, depending on what device the Website visitor uses). Popu and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. Popu cookies also allow Popu to track when you have clicked on a Popu Link. Each click of a Popu Link is tracked using a unique identifier assigned to you in one or more cookies stored by your web browser and associated with Popu. We may associate the unique identifier in our cookies with the other information we automatically collect when you use the Services, as described above, including your IP address, Popu Links you click, Popu Links you create, and information with your Account if you have one. Many browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. If you disable cookies, you will not be able to use some features of the Services. We do not currently recognize do-not-track signals.
Information We Share: The Services are designed to help you share information with others. In addition, we provide Services to our Customers that use Popu Link Metrics. As a result, the following categories of personal information generated through your use of the Services are shared publicly or with the following categories of third parties for the business purposes. Much of your activity on and through the Services is public by default. For example, when you create a Popu Link, the original URLs you have shortened and the corresponding Popu Links are publicly available. Where permitted by law, if you register a Popu Account with an email address on a domain owned by an organization, (for example, an employer or educational institution where you have an email account), we may share your email address and information about your Account, such as the number of links you have created, with that organization to explore the organization’s interest in creating or managing an enterprise account or for related purposes. We also may share the personal information we collect as described in this Privacy Policy with our customers. When you create a Popu Link of one of our customer’s sites, the customer may be able to view the unshortened original URL, the date and time the Popu Link was created, the location where it was created as derived from your IP address, and aggregated information about clicks and views of the Popu Links, including the number of times the Popu Link was shared, whether or not it was viewed, comparison of that Popu Link’s performance to that of all Popu Links pointing to the same content, whether others are sharing a Popu Link to the same content, geographic regions where the content is being viewed, and identification of social networks on which the Popu Links appear. In addition, we may share Popu Link Metrics with customers to help them detect, deter and prevent malicious, fraudulent or unlawful activity.
Information Shared with Third Parties/Service Providers: We may employ and contract with third parties to perform certain tasks on our behalf and under our direction (our “Service Providers”). We may need to share information about you with our Service Providers in order to fulfill certain business purposes, like providing our product with research and analytics on user behavior and providing advertising products and services to users, processing payments, and providing email marketing and support services. Our agreements with these Service Providers authorize them to use your information only as necessary to provide services to us. Transfers to subsequent third parties are covered by our agreements with our service providers.
Retention: We retain the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable legal obligations.
(Special) California Residents: Under CCPA, California Consumer Privacy Act, Californian residents have the right to declare their preferences on the sale of data for advertising and marketing purposes. Popu does not sell your personal information to third parties for money or other valuable consideration. Popu does permit third parties to collect the information described above through our Service and discloses such information with third parties for business purposes as described in this Privacy Policy, including but not limited to providing advertising on our Service and elsewhere based on users’ online activities over time and across different sites, services, and devices.
Changes to This Privacy Policy: Popu may amend this Privacy Policy from time to time. If we make material changes in the way we collect or use information, we will notify you by posting an announcement on the Services or sending you an email, and we will indicate when those changes will become effective. You are agreeing to be bound by any changes to the Privacy Policy when you use the Services after those changes become effective.
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**You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services. Your continued use of our service will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.